Frequently Asked Questions
Why should a company invest in SEO services?
Good search engine optimization (SEO) services can give your business a huge advantage. They can improve brand awareness, help you generate more leads, and fuel your bottom line. Put it this way, there are 63,000 Google searches every second, which adds up to 5.5 billion searches every day. That’s an incredible number of people going to Google with their queries.
So your company needs excellent SEO services if it’s going to reach the people who use Google every single second to find answers. After all, SEO is the process of optimizing your website so that it achieves high rankings for your target keywords. But excellent SEO is what takes your website from the doldrums of search rankings up to the first page. This is really important because 75% of searchers never go beyond the first page of search results.
Let’s look at some more reasons a company should invest in SEO. First, more than 40% of online revenue comes from organic search traffic. That’s a huge amount of shopping dollars waiting to be claimed. On top of that, SEO leads have a 14.6% conversion rate. Compare that to print advertising and other traditional methods which only manage less than 2% (1.7% to be specific). So your leads from SEO are more likely to turn into revenue than those from print ads. Now, look at the impact of organic search on bricks and mortar businesses: a huge 72% of people who do a local search will visit a store or supplier within five miles of their location.
Research shows that the average SEO campaign generates an ROI of 135%. And it’s no surprise when you consider what kind of organic traffic you can generate from SEO. The first ranked result for a search query attracts one-third of the traffic for that specific query. The fifth-ranked result only gets 5%. The more traffic you can attract to your website, the more potential customers you are generating.
Even poor SEO can increase traffic numbers. But it won’t provide you with the quality you need to get the best results. That's why investing in professional SEO services is the best sustainable approach to revenue growth.
What kind of businesses do you work with?
As a leading digital marketing agency, we work with businesses who are serious about driving revenue through SEO. You might be a local NYC business owner who wants to get in front of local customers – our local SEO services will ensure you dominate local search. Are you the marketing manager of an enterprise company who wants to increase the ROI of your SEO campaigns? Maybe you're launching a brand new product or service and want to reach a new customer base through Google search. Our enterprise SEO services are tailored to do exactly that.
Whether you’re a start-up, online business, local business or a Fortune 500 company, we have the experience and knowledge to help you get the results YOU want. There’s we’ve got the SEO services New York businesses trust. You need an agency that gets the local market, what customers are looking for and how customers are searching. In Brooklyn, Harlem, Long Island or anywhere in between, we’re the SEO company that will help you bring in more targeted traffic, qualified leads, and ultimately more sales.
What is the simplest way to use SEO to help your business?
The simplest way to use SEO to propel your business revenue is to create a strategy. After all, effective SEO is about way more than technical tricks; it’s about understanding your potential customers and tailoring your website and content to their wants and needs. This calls for a unique blend of SEO techniques that are both on-page and off-page, creative and technical.
A good SEO strategy should include building an optimized website that loads quickly, uses keywords correctly, and displays properly on all devices. A slow loading page can ruin the experience for any use. In fact, if loading time is longer than 4 seconds, you can lose 90% of your audience.
Building a content strategy is another essential element of good SEO. Content is something that needs to answer your user’s burning questions. Every piece of content should add value for your website visitors. Matching your content to your user’s intent and demands is the most important thing here.
The final essential element of an SEO strategy is linking. This includes the external and internal links you add to your website, as well as building a backlink profile of other websites that link to your content. Links are the best way to build authority and demonstrate to search engines the trustworthiness of your site. At the end of the day, getting big success with SEO starts a rock-solid strategy. Speak to us to find out the tried and true tips for SEO.
How do I choose the right SEO company for my business?
You already know the importance of an SEO strategy for results. But you can't execute that strategy with a lousy search company. So how do you choose the right SEO company for your business?
The first problem is not to get swayed by price. Many businesses go for the cheapest SEO company available. But you should be looking for an SEO agency with experience, expertise and a transparent approach. How will you know? The first most important thing is to ask them about their previous clients and successes. Ask them how they will get the same success for your business. What you’re looking for here is a data-driven answer. Remember, a great SEO agency won’t wax lyrical about the techniques they plan to use. Any agency can do that.
What you’re looking for is an SEO company that focuses on data-driven insights and how they apply to your business. Any agency worth your time will create a custom plan specific to your growth goals. Haven’t told them what your growth goals are? They’ll ask you and then spend time getting a clear understanding of them. You’re looking for specialists who will develop a customized plan to help you achieve your goals. This needs to address the unique challenges you face every day. So, difficult though it may be, don’t get swayed by fast talk about results and fancy digital marketing techniques. Ask the agency to explain why and how those techniques will work for you.
There’s one essential thing to remember when hiring an NYC SEO agency: you need to find an agency that fits your business and will stay dedicated to helping you achieve YOUR goals. Dig deep into the agency’s processes and approach. Find out about the techniques they use, how they’ll adapt them to your goals and how they measure the results. At the end of the day, you’re looking for a partnership. Don’t team up with an agency that fundamentally doesn’t understand your business and challenges. OMG fits the bill. We’re ready to learn about your business and help you reach your goals. Talk to us today!
How do you measure the success of an SEO campaign?
Unlike many SEO agencies, we only care about vanity metrics in context of your overall business goals. Vanity metrics are things like traffic and page ranking. Focusing on only one or two metrics can lead you astray or give you false positives when your campaign is actually flailing. Don’t get us wrong, getting lots of clicks is important BUT clicks only matter if they translate to conversions and sales. After all, you can get thousands upon thousands of clicks, but unless they are converting to real sales, you’re wasting your time and budget. That’s why we always track and measure your campaign based on revenue metrics. By doing this, we can ensure every activity is focused on getting the maximum ROI from your digital marketing, content marketing, and advertising campaigns.
So how do we measure your campaign’s success? First, we ensure the right monitoring and tracking tools are set up properly. Google Analytics and Search Console are critical to every SEO campaign. Both allow us to accurately measure, collect, analyze and report on key data, which will help you secure a solid ROI from your digital marketing strategy.
Without an analytics platform that tracks correctly, you won’t have the right information to make strategic data-driven decisions about your search engine optimization campaign, or any other digital marketing spend for that matter. SEO metrics can be confusing, so we work side by side with you to ensure you understand what’s going on. We always do an analysis that pulls on a range of engagement metrics, traffic metrics, ROI metrics, conversion metrics and more. Then, we use these as benchmarks to see how you’re tracking and where we can improve your campaign.
How much does SEO cost?
How much SEO costs is completely different depending on what you need. But it’s still a valid question. After all, you have a budget that you need to allocate to your marketing strategy. We get it. So, a good rule of thumb is to spend at least $1,000 per month on SEO services for over 6 months. That’s the amount of time it takes to see tangible results. Fact is, there’s a huge number of variables in SEO service costs: Are you in a highly competitive industry in terms of search engine traffic? Do you have a broad target audience or multiple target audiences? What’s your website design like? Do you need other services, such as online reputation management? Are you looking for local NYC, state-wide, national or global marketing campaigns? What keywords are you targeting?
At the end of the day, you need to consider your SEO marketing as an investment, not a cost. That’s the best way to get long-term, sustainable results. Imagine your site winning new customers, every day of the year. Your revenue goals are in reach with search engine marketing done well. But driving serious results requires a team of experts to make it happen. And when it comes to expertise, a New York SEO agency will be clued in on how to fine-tune SEO strategies for maximum impact.
Outsource your SEO work to the right external agency, and you'll get a technical site audit, keyword strategy, link building campaigns, reporting and years of experience — everything you need for SEO success.
The best way to know how much New York City SEO will cost you is to get your free no-obligation audit from OMG. No catches – tell us a little bit about your business, and we'll audit your website, show you how you're performing versus your competitors, and craft a 12-month SEO success plan and budget for you. Having worked with 1000+ companies in New York and all over the world, our specialist team knows what works.